Graduate Exhibition 2014 Art Direction, 2014
Poster, 700 × 1000 mm
Mixed media, Variable Size
In collaboration with Jang Joonho, Kim Inu, Ha Hyunjun
Commissioners: Hongik University
Presented in 『Graduate Exhibition 2014 Art Direction』. Seoul, 2014
In 2014, Hongik University implemented changes in all aspects of the university–the department's curriculum, the form of Graduate Exhibition, and an environmentally–friendly approach.
I created an identity to commemorate these epochal and innovative movements. Rather than creating a singular symbol, I had collected hundreds of lines representing individuals. From there, I designed them to resemble a large black mass which would present the community's potential. Intending to show persistence and diversity among students, I placed the mark against a color–background field varying from red to blue. The shape of black mass was made of silkscreen and the background color was made from offset printing, which was an accumulation of more than 48 hours of printing.